It’s Wise Up Wednesday! The 10 Most Effective Low-Cost & No-Cost Marketing Strategies

Despite all the talk of growth, no-one truly knows what is around the corner. But whatever is in store for the industry, we want to make sure you stay ahead of the game!

hat’s why we have put together our Streetwise Wise Up Wednesday Guides to give you a quick burst of stuff that will help you in your business life.

Sometimes quirky, sometimes hard hitting, but always guaranteed to make you think and take no more than 2 minutes to read.

The 10 Most Effective Low-Cost & No-Cost Marketing Strategies

Marketing your business doesn’t have to be costly!

Whether you are just starting up or looking for some fresh ideas, these 10 strategies fit easily into any budget:

Strategy #1: The Power of the Press Release

The only cost of media coverage is time. Build relationships with contacts from trade, regional and national media will take time, but it doesn’t cost a thing when it comes to getting something publicised.

Strategy #2: Referrals

Referrals are the best way of expressing to both potential and return customers why your company is best. In order to generate referrals, offer people an incentive in return.

Strategy #3: Digital Marketing

The world has officially gone digital, so its time you did too. It can be a bit of a challenge, but then so was the whole internet

Strategy #4: PPC and Google AdWords

Pay Per Click (PPC) advertising is a budget friendly way to advertise online as you set the budget. Google Adwords is the most popular way to use PPC as it enables your company to appear at the top of the most popular search engine in the world, Google. Others offering PPC include Facebook, LinkedIn and Bing.

Strategy #5: Get Sociable on Social Media

Social media has become the number one place for both free and paid advertising, PR and marketing over the last decade. With millions of people logging in every day, and budget friendly PPC advertising options, free company pages and more, it is worth investing some time in this marketing gold mine.

Strategy #6: Newsletters – You’re Always The Cover Story

Newsletters both online and offline are a great way to keep in touch with your customers and an effective way to promote additional products and services. Your customers will appreciate the information and your efforts to keep in touch with them on a regular basis. Newsletters have a number of other benefits as well. And if you go the e-newsletter route, the chief benefit is: virtually no mailing costs.

Strategy #7: Email Marketing

The only cost you will incur is a subscription to an email marketing service, but the benefits far outweigh this cost. You can send personalised emails with updates, incentives and offers to databases of hundreds or thousands of customers.

Strategy # 8: Telemarketing

Never under estimate the power of one-to-one contact. Although often maligned and frequently misunderstood, telemarketing is one of the fastest growing forms of direct marketing today. With the digital age taking the personal aspect out of sales on many levels now, a traditional method such as telemarketing provides an opportunity to make one-to-one contact with the prospective buyer at a very low cost. It can be used to follow up on enquiries, resolve customer issues in a more personal manner, and contact potential leads directly.

Strategy # 9: Marketing with Flyers

Flyers can be an effective way to spread the word about your business. Generally they are single sheets printed front and back, and used to announce a sale or other limited-time event. Mail it, hand it out, hang it up, and leave it wherever prospects congregate – a flyer is among the least expensive, easiest to produce, and hardest working marketing tools.

Strategy # 10: Magazine Ads

This is direct response advertising at its best. A magazine ad is designed to create responses and generate customers. Every ad should always remind the reader of your unique selling point, even though you are featuring a particular product or promotion.

As always, I hope you enjoyed my Wise Up Wednesday blog post and that it gave you some food for thought, and i
f you need any help, please don’t hesitate to pick up the phone and give us a call.


About Barry Ashmore

Qualifications Dip Law Dip Arb FClArb MCMi Year of Birth: 1954 Specialist Contractors Champion! • Chartered Institute of Arbitrators Panel Adjudicator • CEDR Accredited Mediator • Construction Contracts Consultant • M&E Specialist QS An experienced professional with an extensive range of commercial managerial and contractual expertise. Been in the construction industry all my working life. Started as am apprentice electrician at 16, worked my way up, estimator, engineer, contracts manager, general manager. Moved into dispute resolution in 1990! Worked for the biggest and then the best James R Knowles. Now heads up Ashmore Consulting, and most importantly Ltd. Extensive experience working at Director level, project managing, advising and acting on behalf of clients in matters relating to the resolution of disputes by way of negotiation, mediation, adjudication, arbitration and litigation. Straightforward advice given to clients, and wherever possible assisting clients to resolve disputes by negotiation, and avoid formal process. Style; can be as forceful as necessary when advocating, can use mediation skills to create the best possible prospects of a successful deal in an atmosphere of calm, positive determination - either way I'm focused on achieving the best possible solution for you. Barry can be contacted on 01773 715062 or 07815 193718 Email: Web:

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